Monday, September 04, 2006

Opinion sevenfold

We created the Ovi magazine as a live portfolio two years ago. During these two years many things have happened, some not so good and some really good. We dealt with them all with humour, or at least we tried. Today we launch the daily Ovi, an encompassment of our dreams, ambitions and determination to prove all their critics wrong. The cynics, the disbelievers, the copycats, even some evil media ‘godfathers’ have all tried to undermine our project, but there is no beating a resolute Greek and unwavering Englishman.

At first glance it may seem as though very little has changed, other than the layout and the addition of advertising, but an overwhelming sensation will strike you as you delve deeper into the belly of the new daily Ovi. You will begin to ask, "How much material is contained within this website?", "Does it have an end?" and "Will I get any work done today?"

A number of brand new sections have been added, other sections have received a facelift and our classic sections remain untouched, but bear in mind that some sections are not running at full capacity yet. We have held a great deal of material back, so nobody is frightened away by the avalanche of information and services available, although the implementation of RSS feeds and podcast technology should ease some of that pressure.

Ovi is now being run as a commercial site, complete with advertising, bookshop and merchandise, so please support us via one of these methods. The decision to go 'commercial' was driven by the desire to eventually reimburse our voluntary contributors for their time, energy and creativity - a goal that the Ovi team hopes to reach quickly. Going commercial was not so simple for us and that’s the reason we’ve been waiting for so long. We wanted to establish our presence as opinionated magazine and then stand firm on our principles; we will not compromise our beliefs to any degree in the name of any profit or self-centred ambitions.

The term 'Ovi team' describes the editorial team, but it actually encompasses everybody who has participated in the Ovi magazine, since its creation in December 2004. "There is no 'I' in Ovi!" Asa once quipped, but the new daily Ovi could not have become a reality if it hadn't been for one particular individual who helped "a resolute Greek and unwavering Englishman" realise their aspirations.

Tony Watts deserves a knighthood for the patience, understanding, technological genius and good humour at dealing with two individuals who would always have just one small change to make to every page, every day. In fact, they both still have lists that will take a few years to bring to fruition, namely items three and four on Thanos' list: world domination and a pint of Guinness.

There is a danger of changing this editorial into an Oscar acceptance speech, so we shall begin to close these thoughts. You can find pages explaining what is new, pages detailing how something-else works and there is always the contact, comments and forum to leave feedback and ask a real person for assistance.

We hope you will enjoy this new daily journey, join us, participate in debate and get your opinion into our pages.

We cover every issue…every day.

Asa and Thanos

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